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FAQs

Everything you need to know about getting started with GoToLinks. Have a question we haven’t covered? Drop us a line.

Getting Started

Two minutes. Seriously. Create your account, connect your social accounts, and we’ll automatically retrieve your last 90 posts and affiliate links. And done!

GoToLinks works with Professional Instagram accounts – meaning Creator or Business accounts. It’s easy to upgrade your Instagram to a Professional account if it’s not already. You can learn more about that here.

No, you do not need a Business TikTok account to use GoToLinks.

For Instagram, we automatically pull the last link from your post caption – all part of the magic of GoToLinks. For TikTok, you will have the option to manually add those links so it’s super quick and easy! Post once, link once, done.

We’ll automatically import posts from the last 90 days so that you won’t lose any momentum. Plus, you can manually add any older posts you want to keep featuring.

We’re here for you. From step-by-step guides to a responsive support team, we want you to get the most out of GoToLinks. Need assistance? Contact us here. We’re always happy to help our Heroes!

Absolutely! Start with either Instagram or TikTok and add the other one at any time.

Yes! Add your GoToLinks URL to your link in bio for your shoppers to easily access, and in your Amazon Associates Central for your Amazon Storefront. Amazon audits Creators profiles to ensure you are listing all URLs of where shoppers can find your links, so be sure to include your GoToLink link there as well as any other places you include your affiliate Amazon storefront links. If you need instructions on how to add the URL to your Amazon account, visit here.

Platform & Features

GoToLinks was built by affiliate marketers for affiliate marketers. With unique features like pinned posts, automatic link retrieval, and real-time analytics at a glance, it’s designed to save you time, reduce friction, and help you scale smarter.

Absolutely! Whether you’re on your desktop, tablet, or phone, GoToLinks is optimized for a seamless experience across all devices.

Currently, we’re fully integrated with and approved for Instagram and TikTok. More platforms to come.

The Starter Plan gives you our hosted link in bio solution for up to 35 posts a month. The Pro Plan gives you the hosted link in bio for UNLIMITED posts per month!

Absolutely! You can switch plans anytime to match your business needs. Whether you’re scaling up or simplifying, we’ve got you covered. Any cancellations and changes will go into effect at the next billing period. But, if you are upgrading to Strategic Plus to get unlimited posts, you’ll get that functionality right away!

Yes! Pin up to 9 posts to maximize exposure for your best-performing content.

The affiliate link URL must be included in your caption, correctly, when you posted it to Instagram. It can’t be edited quickly after, it needs to be included at time of posting. Then, GoToLinks will automatically pull the post AND the link, and make it visible for shoppers. This functionality is not yet available for TikTok due to TikTok restrictions. We are the only link in bio solution that offers this to save YOU time.

It works on Instagram, but not on TikTok. We do not auto-sync your links from TikTok in order to keep your account safe. Unfortunately activity like this may flag your account, and GoToLinks is always looking out for the Creator first and foremost.

We do not auto-sync your links from TikTok in order to keep your account safe. Unfortunately activity like this may flag your account, and GoToLinks is always looking out for the Creator first and foremost. If you log into your GoToLinks admin dashboard, you will see your TikTok posts all there after connecting your account. We do not automatically show your photos until a link is added, so you don’t miss out on sales. To make a post visible and add a link: 1) click into a post, 2) add a link, 3) click to make it VISIBLE, 4) save and close. Then that post will be made visible on your public view.

No problem—you can manually add a link to your post and mark the post as visible in your GoToLinks admin dashboard.

The red icon means there isn’t a link connected to your post and therefore your post isn’t visible to your shoppers on your GoToLinks. You can manually add a link to your post and mark the post as visible in your GoToLinks admin dashboard.

Yes, on your GoToLinks page that your shoppers will see, you can include links to anywhere in the buttons and posts. Plus, you can link multiple links in each post.

Yes! You can update your GoToLinks profile picture. It will automatically be the profile picture of the first social channel you connected to GoToLinks. To change it, you can visit “Socials” on your admin dashboard navigation bar and click “Update Profile Photo” from another social account or upload a photo.

Meta Pixel

When you visit a brand’s website, open Instagram, and then immediately see an ad from that same brand, you probably think, “What a coincidence!”

It’s not a coincidence. It’s the Meta Pixel at work.

A Meta Pixel is a powerful tracking tool that collects data whenever someone visits your GoToLinks page. This lets you track page views on your link in bio, retarget those visitors with more ads, or reach people with similar interests. The pixel gathers valuable data that helps optimize your ads faster and more effectively.
With traditional link in bio tools, your hard-earned traffic gets sent straight to someone else’s website—meaning they collect the data, not you.

We built GoToLinks differently. You can embed your own Meta Pixel directly on your GoToLinks page, so you collect and own every bit of that traffic. This gives you the same optimization power that top advertisers enjoy—no website or custom tech setup required.

That means:

  • You own 100% of the data
  • You can retarget every visitor
  • You can build lookalike audiences
  • Your ads optimize faster and cost less

For the biggest return on your ad spend, you can run Meta ads (Traffic or Conversion campaigns—not just Instagram boosts) paired with both a Meta Pixel and the Conversions API on your GoToLinks link in bio to leverage that data.

They’re easy to set up and deliver the most accurate tracking data possible.

Together, GoToLinks + Meta Pixel integration gives you a smarter, more optimized advertising strategy that grows with your business.

  1. Go to Meta Events Manager at business.facebook.com/events_manager, or navigate manually: Meta Business Center → Ads Manager → Events Manager. Make sure you’re logged into the correct business Facebook account.
  2. Create your Pixel by clicking “Connect Data” in the top left or select an existing Pixel from the Overview screen.
  3. Uncheck the box requesting a free conversion.
  4. Select your ad account, it may show this later or after the previous step.
  5. Enter a Pixel Name (e.g., Your Name GTL Pixel).
  6. If you are asked, no category selection is required.
  7. Note: if you are prompted to do a CAPI set up selection, try to either skip it or exit out of the pop up. Your pixel will save and show later or the next day. Don’t do this step here, there is an easier way to do the CAPI below.
  8. You will see a Pixel ID (a long number) generated on the screen. It may take some time, refresh the page. Once it loads, copy and screenshot this number.
  9. Enter your Pixel ID in your GoToLinks admin dashboard. Select Pixel in your admin navigation.

Then, you need to create a Conversion API to run in tandem with your pixel for the most accurate data for the most optimized results. Most businesses now use both together for the most accurate tracking. Learn more about Conversion API.

The Conversion API (CAPI) should run alongside your Pixel for the most accurate tracking and optimized ad performance. Most businesses now use both together.

  1. In Events Manager, go to Data Sets.
  2. In the left-hand menu, click Settings.
  3. Scroll to the Conversions API section.
  4. Select Generate Access Token and follow the steps.
    1. If the button is grayed out:
      1. Go back to your Business Center and navigate to Settings (bottom-left).
      2. Under Accounts → Pages, find your business Facebook Page.
      3. Click Manage.
      4. Ensure you have Full Access toggled on.
      5. If needed, use Assign People to add yourself again with full access.
  5. Copy the long access-token string.
  6. Enter your Conversion API ID in your GoToLinks admin dashboard. Select Pixel in your admin navigation.
  1. Go to Events Manager, then select your Data Set.
  2. Click PageView under the graph.
  3. You’ll see another graph with two lines—Browser and Server.
  4. Hover over the graph to view data comparison. Ideally, the numbers should be similar across both sources.

Troubleshooting: If you see an error message.

This message simply indicates that GoToLinks is pulling data for you. Return to the notification and click “Review Solution”. You may see three options:

  • Option 1: Allow
  • Option 2: Use a block list
  • Option 3: Use neither (the default, which allows everything)

Safety & Security

Absolutely. We’re fully compliant with Meta’s policies, so you can scale safely without worrying about restrictions.

Your data stays yours. We don’t sell your data ever.

No. Your passwords are between you and your social media platforms, and we won’t ever see them. When you set up your GoToLinks account, you will be prompted to log into the social media platform of your choice and authenticate directly with them.

Billing & Account

We accept all major credit cards, PayPal, Samsung Pay and Apple Pay.

No – enjoy a 14-day free trial on us, no credit card or commitment needed. Once you know you’re going to want to continue using GoToLinks, go ahead and select a subscription and we’ll convert you to a paid subscription at the end of your free trial period. If you sign up for a yearly subscription, you’ll also get two months free.

Yes. No contracts, no hassles. Cancel with one click from your Account (no email or phone call needed!) whenever you want. You will be able to continue using the platform through the current billing period, and we won’t charge any additional payments.

We’ll send you email reminders so you can sign up for uninterrupted use. But at the end of the free trial, if you don’t sign up, your account will be deactivated – no hard feelings. We do hope you’ll continue, though! We’ll save all your settings, so you can pick up right where you left off. No interruptions, no stress.

Technical Details

Our system scales automatically to handle viral traffic. No crashes, no slowdowns—just smooth sailing. PLUS, you can pin it to keep it front and center. Remember, you can pin up to 9 posts!

Yes! Get real-time insights on clicks and performance, all at a glance. No digging through data required.

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